HouMedia

GHMG Has a Whole-New Look!

Posted on 18. Jun, 2009 by admin in Blog

It’s been a long time coming, but in the vein of new images (i.e. Best Buy, Walmart), it was time to freshen up the GMHG logo.  We wanted to do something clean and conceptual that could stand alone without the words “Greater Houston Media Group” spelled out.  After countless iterations, this is what we came up with:

And of course, a new logo calls for new business cards.  This is what we came up with.

Message-wise, we thought–what better way to introduce ourselves than by sharing our philosophy–why we do what we do.  That’s why on the front of the card, you’ll read: “We help people communicate with the world.  Because of what we do businesses are built, people in need are helped, and dreams come true.”  This is literally my personal mantra that I say first thing in the a.m. to prep me for the day’s work–only in my mantra there’s a paragraph after going into further detail about the standard of excellence and OF MOST IMPORTANCE, an acknowledgment of Christ being the enabler of all things good.  It’s through Him that everything is possible.

Aesthetically, I wanted something that stood out without screaming.  White-space is king.  Also–there’s an awesome effect we’re doing with a method called spot UV, which you can’t see on the illustration above, but I will share with you in a later post via a photo of the physical card.

Functionally, as the popularity of social networks grows exponentially (i.e. Twitter’s March 2009 19 million-member increase) it’s important for those whose business uses the social networks constantly, especially those in related fields (like web design!) to offer this as a method of contact, so you will see my Twitter and Facebook name included on the card.  Luckily I was able to secure the same username for Skype–an incredibly valuable tool, especially when working with clients and staff long distance.

Also, for those who are especially attentive, you’ll notice the card boast a new website name.  The hyphen in our web address www.houston-media.com has been a source of great frustration–as a knew it would be when I first registered it a little over 4 years ago.  For lack of a more desirable name that incorporated our company name–I went with it.  However, we have successfully secured the domain www.houmedia.com, and will be making a seamless transition to the new site domain in July.

Tags: business card design, logo design, logo redesign, spot uv