You have a business, you need to be successful and you know that you need a strong pipeline of sales in order to grow your business. You have invested in marketing efforts in the past, but have not seen the results you were looking for. You probably have started to invest in internet ads, or creating videos, or doing more social media post. Last but not least you are waiting to see a return on those investments.
Believe me, you are not alone.
There are thousands of frustrated business owners that read tons of books, look at hundreds of tutorials videos, and spend billions a year on marketing and most them are NOT satisfied with the results. Even though there are millions of different variables that lead to failure; I can tell you here today that the #1 cause of failure for most marketing efforts starts the first DAY a business sets out to execute a marketing plan.