You have a business, you need to be successful and you know that you need a strong pipeline of sales in order to grow your business.  You have invested in marketing efforts in the past, but have not seen the results you were looking for. You probably have started to invest in internet ads, or creating videos, or doing more social media post. Last but not least you are waiting to see a return on those investments.

Believe me, you are not alone.

There are thousands of frustrated business owners that read tons of books, look at hundreds of tutorials videos, and spend billions a year on marketing and most them are NOT satisfied with the results. Even though there are millions of different variables that lead to failure; I can tell you here today that the #1 cause of failure for most marketing efforts starts the first DAY a business sets out to execute a marketing plan.


Our diverse and extensive experience in the arena of politics, real estate, and retail messaging give us unique insight into projects and allow us to apply while never losing sight of the bottom line.

  • Profitability focus – marketing efforts are all for naught if you’re losing money

  • Coordinated Efforts – we make sure sales and marketing are on the same page, same message and same goals

If you prefer to study in your own time and at your own speed then one of our e-learning packages may be right up your street.


Marketing is defined as the action or business of promoting and selling “stuff” and includes market research and advertising.

Magnetic Marketing is defined as a comprehensive strategy that uses entertaining, educational, and engaging content to promote and sell products or services.

Don’t get intimidated by the term market research, this is where you develop a “buyer persona” or buyer profile for your ideal client.  This is something that we cover in our consultation calls for clients. It is best to get a third party to get this information instead of the company.  Sometimes customers will not be totally forthcoming about buying habits to the company they are buying from. The better the buyer persona, the more relevant the content will be that is created.

If your company was a car, your marketing strategy is the engine that drives growth and the content is the high octane fuel for the engine.  If your Company was a sailboat, your marketing plan would be the sail and your content would be the wind that pushes the whole machine forward.  

Content creation is an ongoing process, your business should always be creating valuable content for your ideal customer and sharing it.  Once you have your first finished pieces of content done it is time to start enhancing your existing sales funnel. Learn more about sales funnels >>

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